Heavy Duty Fleet and Transportation in Iran the Past, the Present Condition, the future perspectives and its interaction with Economy

Since the ancient times Iran has always played a significant role in the Transportation Industry due to its strategic position in the silk road that connected Asia to Europe and Middle East to .Ancient Iranians are believed to be the pioneers of land transportation in the world and transportation has always been considered as one of the most ancient and historical Industries in Iran . Nowadays in the third millennium Transportation Industry experts believe that Iran is once more located in a strategic and geopolitical position in the world in which , according to the economic analyses, the Transportation Industry brings over three hundred billion dollars revenue annually. Iran's share out of this considerable revenue is just 1 percent, statistically 30% of Iran's transportation market is captured by Turkey and Azerbaijan Trucks and Trailers, In addition to this Iran has approximately no share in the freight transportation from Europe to Middle Asia. In this paper we first picture current condition of transportation fleet in Iran then we elaborate on the reasons contributing to this loss of market all according to statistical analysis of the up to date facts and figures, gathered through the survey we recently conducted in Iran. As the next step we go through a SWOT (strength weaknesses opportunities and threats) analysis of one of the biggest commercial vehicle manufacturers in the Middle East, ending up with highlighting and analyzing some of the strategies that can be or have been devised with the purpose of capturing a larger proportion of market share in the Transportation and becoming the market leader as a change around in the recent years, and their economic impacts.